We sat down with our Founder & Designer Liv at our latest campaign shoot to discuss all things 2025 and our first release of the year - custom milled linen.
WHAT CAN WE EXPECT FROM A.T.G IN 2025?
WHAT INSPIRED THE CREATION OF CUSTOM MILLED LINEN?
With a strong focus on minimalist silhouettes, it’s always been imperative for us to use premium textiles. With growing demand within our linen category, we’ve made the commitment to milling the textile ourselves—to make it distinctly ours. This means we have full control over the properties of the fabric—weight, composition, colour, and finish… and you can expect 100% consistency across all styles in this collection, from season to season.
We’ve made some refinements to the fabric itself—enhancing its durability, hand feel, and overall performance while maintaining its signature effortless nature. Milling a fabric is a huge commitment for any clothing brand, but it was absolutely the right move for us. It allows us to continue to be recognised for premium, elevated essentials in the global fashion market.
WHAT DOES THE CUSTOM MILLING PROCESS ENTAIL?
WHAT STYLES CAN WE EXPECT?
As part of our ongoing efforts to enhance your experience with All Things Golden, your most-loved silhouettes aren’t going anywhere—they’re just getting even better. They’ll soon be available in our custom milled linen-spandex blend, with subtle construction and fit upgrades across the range.
Our pants now feature interfacing in the waistbands to ensure they maintain their shape and size over time. Our blazer has stepped up in a big way, with enhanced structure and a more tailored finish. And now that we’re extremely happy and confident in this new textile, we’re introducing a new silhouette: the Linen Low Rise Pant.
With the same construction as your most-loved O.G. High Rise Pant, you now have two rise options in this timeless silhouette—so you can choose what best suits your body shape and vibe.
WHAT DO YOU ENJOY MOST ABOUT SHOOT DAYS?
HOW DID YOU DECIDE ON TODAY'S MOOD BOARD AND AESTHETIC?
LET'S GET PERSONAL... HOW DO YOU STAY CALM WHEN THINGS GET CRAZY?
FAVOURITE BEAUTY SECRET?
WHAT'S ONE PIECE OF ADVICE YOU WOULD GIVE SOMEONE BUILDING THEIR DREAM BRAND?
Ultimately, my biggest piece of advice would be to believe in yourself.
Business is tough, and there will be challenges, so it is imperative to look after your mind, body, and soul to keep showing up—for your business, your team but most importantly yourself.
SHOP BEFORE THE PUBLIC
