We’re entering a new era.
Introducing our new Hawthorn East Flagship Store in Melbourne — a space where style meets soul and community thrives.
Located on Level 1, 2 Hall St Hawthorn East, Melbourne 3123, The Flagship is designed as an extension of the All Things Golden philosophy, bringing together premium retail, wellness, and community within a single considered environment. More than a store, it is an immersive expression of how we live, move, and connect today.
Located in Hawthorn East, just moments from the heart of Melbourne, this new flagship store is designed as both a destination and a daily ritual — a space to shop intentionally, pause meaningfully, and engage with a broader lifestyle ecosystem.
The Flagship: A New Standard in Experiential Retail
The Flagship is not a traditional retail store, it is an elevated retail environment designed around experience, emotion, and materiality.
This is where our curated collections come to life. Every garment, every accessory, every detail has been designed to be experienced in a space that reflects the same intention behind the product itself.
Discover in-store:
— Our full range of All Things Golden clothing and accessories
— Signature Sculpt™ activewear range
— Essential Luxe Rib™ basics range
— Range of lifestyle and homeware items, exclusive to the Flagship store
— Seasonal lifestyle capsules and exclusive Flagship drops
— Thoughtfully designed fitting and styling spaces
Designed Through an Architectural Lens
The Flagship has been shaped through a strong architectural and spatial design narrative, where form follows feeling.
Brought to life by founder Olivia Coleman in collaboration with interior designer and creative soul, Kate Durham of @studioeclet, The Flagship reflects a modern approach to retail, shaped through light, material and form working in quiet harmony — to create an expansion of the All Things Golden world.
“From the very start, we shared a vision — to create a space with energy, intention, and feeling. Together, we’ve built something that feels like home.”
“A living expression of the All Things Golden world — designed for you to slow down, connect, and experience something beyond just shopping.”
A First Look: Our Pre-Opening Preview Event
Before officially opening its doors, The Flagship was first introduced through an intimate preview event, offering a curated group of guests an early look into the space.
The evening brought together creators, community voices, and long-time supporters of All Things Golden to experience the Flagship in its most raw and considered form, before launch.
Brought together creators, community voices, and long-time supporters of All Things Golden to experience the Flagship in its most raw and considered form, before launch.
The Studio: Movement, Recovery & Ritual (Coming Soon)
Within The Flagship, a second layer of experience will soon unfold.
The Studio is a dedicated space for movement, recovery and moments of pause — designed to extend the Flagship beyond retail into wellbeing and ritual.
Opening shortly after launch, The Studio will introduce a curated program of residencies and expert-led sessions that evolve over time.
The Studio will explore:
— Mindful movement and low-impact training
— Recovery-led wellness sessions
— Breathwork, meditation and restoration practices
— Rotating collaborations with wellness practitioners
This space will sit at the intersection of wellness studio, community hub, and experiential retail, reinforcing the Flagship as a living, evolving environment.
Visit The Flagship in Hawthorn
We can’t wait to welcome you into our new home.
Whether you’re visiting to explore the collection, experience the architecture, or simply take a moment for yourself. The Flagship is designed to meet you where you are.
Now open at Level 1/2 Hall St Hawthorn East, Melbourne.